Back Passes: A Women’s World Cup Ads Retrospective (1995–2023)
We took a deep dive into Women's World Cup advertising — from Nike's gut-punch 1995 "If You Let Me Play" spot to the star-powered 2023 campaigns. We're reacting in real time to Mia Hamm vs. Michael Jordan, Rainn Wilson's questionable 2007 choices, the Lionesses' BBC hype video, a very cheeky German ad, and the Nike what the football campaign that started it all. Buckle up.
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We took a deep dive into Women's World Cup advertising — from Nike's gut-punch 1995 "If You Let Me Play" spot to the star-powered 2023 campaigns. We're reacting in real time to Mia Hamm vs. Michael Jordan, Rainn Wilson's questionable 2007 choices, the Lionesses' BBC hype video, a very cheeky German ad, and the Nike what the football campaign that started it all. Buckle up.
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00:00 – Intro
07:00 – Nike "If You Let Me Play" (1995) — Still hits different
13:13 – Mia Hamm vs. Michael Jordan — The Gatorade ad
20:10 – 2003 WWC Adidas ad & the SARS relocation
20:10 – Rainn Wilson hosts: 2007 "Greatest Team You've Never Heard Of"
25:22 – 2015 WWC: TV records broken, but where are the ads?
30:22 – 2019: BBC Lionesses hype video feat. Ms. Banks
39:26 – German DFB ad — "We don't need balls, we've got ponytails"
43:59 – 2019 Nike World Cup ad (the little girl one)
48:13 – Fox Sports "USA vs. The World" (2023)
53:14 – Nike "What the Football" campaign — the one that started it all
1:00:10 – Outro & where to find us
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07:00 – Nike "If You Let Me Play" (1995) — Still hits different
13:13 – Mia Hamm vs. Michael Jordan — The Gatorade ad
20:10 – 2003 WWC Adidas ad & the SARS relocation
20:10 – Rainn Wilson hosts: 2007 "Greatest Team You've Never Heard Of"
25:22 – 2015 WWC: TV records broken, but where are the ads?
30:22 – 2019: BBC Lionesses hype video feat. Ms. Banks
39:26 – German DFB ad — "We don't need balls, we've got ponytails"
43:59 – 2019 Nike World Cup ad (the little girl one)
48:13 – Fox Sports "USA vs. The World" (2023)
53:14 – Nike "What the Football" campaign — the one that started it all
1:00:10 – Outro & where to find us